FIAT: the entire line-up is (RED)
- FIAT is 100% (RED)
- The partnership between FIAT and (RED) – the organization working to combat pandemics – continues with (Tipo)RED and (Panda)RED
- The Tipo and Panda, together with the (500)RED Family, heighten and empower the message, “we can all make a contribution to the social good”
- The Tipo Cross is getting “longer”: the new Cross Station Wagon body is now available
- The New (500)RED is enriched with a new, relevant and smart specification: the “Sanitizing Glove Box”
- The 500X MY22 is even more 500! New “500” logo on the front and “FIAT” on the rear
FIAT’s partnership with (RED) continues: the new (Tipo)RED and the new (Panda)RED are joining the (500)RED family launched last September.
FIAT continues its journey into sustainability with a social commitment to make a contribution to a better future, made possible by the partnership with (RED), an organization that has been combating pandemics around the world for 15 years.
FIAT interprets, represents and expresses the value of the “Italian dolce vita”; combating pandemics is in line with this value. However, there can be no “dolce vita” in these times of COVID-19. The partnership between FIAT and (RED) is now bolstered by the expanded (FIAT)RED line-up, which is also multiplying the opportunities to spread the message of a shared social commitment and the invitation to play an active role in this journey toward a better future.
In line with the battle against the pandemic, FIAT is aiming to offer a number of straightforward in-car solutions to help keep it clean:
- all (FIAT)RED models are equipped with an air cabin filter of the climate control system, treated with a biocide substance with highly effective action (>99.9% at the time of the treatment) against bacteria, preventing re-aerosolization in the cabin.
- The steering wheel and seats – the high contact surfaces – have also been subjected to treatment with a biocide that is highly effective (up to 99.9% depending on the components) against viruses and bacteria.
- Plus a Welcome Kit, including a specially designed dispenser and a specific key cover for a final touch of customization.
(Tipo)RED and Tipo Cross Station Wagon
(Tipo)RED is based on the new Cross Station Wagon body and is available on the Tipo hatchback. The new (RED) is immediately recognizable for its (RED) logo on the pillars and the red color, known as Passione Red, with body-color wing mirrors. (Tipo)RED is also available in Colosseo Grey, Gelato White and Cinema Black with red wing mirrors.
Sustainability lies in the details. The seats are made with SEAQUAL® MARINE PLASTIC and feature the FIAT monogram and red stitching.
SEAQUAL® MARINE PLASTIC is a new sustainable, fully-traceable raw material from SEAQUAL INITIATIVE that is made from marine litter. SEAQUAL® MARINE PLASTIC is made 100% from marine plastic.
The Tipo line-up is expanding with the new Cross Station Wagon body, designed to meet the needs of any family looking for more space. The trunk capacity increases by 110 dm3 compared to the Cross hatchback version, practically one extra suitcase for the family, and reaches 550 dm3.
With its new body, the Cross Station Wagon features the same design cues as the hatchback variant: the elegant finishes of the specific front grilles, the brushed chrome details (such as the external handles, roof bars, side skirts, finishes on the lower front grille, and fog light bezels), and the body-color wing mirrors. It also comes with matt black 17” diamond-cut alloy wheels and full-LED headlights and taillights.
The new Tipo line-up consists of 4 trim levels (Tipo, City Life, City Cross and Cross) with new specifications as standard on the hatchback and station wagon bodies, both also available in the Cross variant. The line-up has also been developed for those who seek space and versatility without sacrificing style. Fans of the great outdoors need space to transport their equipment or just to travel in complete comfort with their family or friends
New (Panda)RED
The new (Panda)RED is based on the City Cross trim, with its exterior and interior featuring the same hallmarks as the Tipo (color palette, badge and upholstery).
The Panda is the market leader in Italy and – together with the 500 – the segment leader in Europe. Around 8 million models have been produced, and the (RED) message will be conveyed to every fan of this icon. The Panda is becoming a testimonial for excellence of the partnership with (RED) and for the brand’s social commitment.
The (Panda)RED is equipped with the Hybrid engine, to emphasize the commitment to a sustainable urban mobility more attentive to the environment.
New (500)RED
The New (500)RED is enhanced with a unique, relevant specification, useful in everyday life: the “Sanitizing Glove Box”.
A new system, it consists of a UV-C lamp. According to laboratory tests, the irradiation from the UV-C lamp, already after 1 second and from 2 cm away, performs a highly effective action, killing over 99% of viruses and bacteria on the exposed surface of the items. The UV-C lamp is inside the dashboard glove compartment and it helps sanitize the surface of the items exposed to it, such as your smartphone, door keys, and other small everyday objects.
In practice, all you need to do is place your small personal goods in the glove box, close it and turn on the system by pressing the special button on the center console. An external blue light and a beep tell you when the 3-minute irradiation cycle is complete.
As always, FIAT offers simple, innovative and relevant solutions. “Protect the planet and its people”: the New 500’s mantra has inspired engineers to look into an innovative solution.
The 500X MY22 is now even more 500! Across the 500X line-up, the front has been revamped with the new “500” logo, with “FIAT” lettering as the new rear logo. Two design cues that make the 500X even more contemporary, a nod to the look and feel of the New 500.
The 500X MY22 is available in the Cult, Club, Cross and Sport trim levels, and in two body variants: Hatchback and Dolcevita with a soft top.
(RED)
Named after the emergency color, (RED) was founded by Bono and Bobby Shriver in 2006 to turn companies into a weapon to combat the AIDS pandemic. Today, that same army of companies is also fighting the urgent threat of COVID-19 and its devastating impact on the most vulnerable communities in the world, giving a voice to the need for a truly global response.
(RED) works with iconic brands and personalities to create (RED) products and experiences, to raise money for the Global Fund, one of the world’s biggest backers of global health. (RED)’s partners include: Amazon, Anova Culinary, Apple, Balmain, Bank of America, Beats by Dr. Dre, Buffalo Games, Claro, eos, Girl Skateboards, The Honey Pot Co., Louis Vuitton, Mavin Records, Montblanc, Primark, Salesforce, Starbucks, FIAT, Jeep, RAM, Telcel, Therabody, TRUFF, U-Mask, and Vespa. (RED)’s supporters include Merck and Roche.
To date, (RED) has raised nearly $700 million for the Global Fund, helping more than 220 million people. The money raised by (RED) partners and campaigns goes directly to strengthening healthcare systems and supporting life-saving programs in the communities hit hardest by pandemics.
Turin, 10th January 2022
